Friday, December 26, 2008

Resources On Downsizing/Righsizing Communication






There are many resources and statistics to refer to while brainstorming this idea. Most have the same advice it is the perceived communication during the action of downsizing/rightsizing by both those that are being let go (the victims) and those that are going to retain employment (the survivors) that will impact the success of the company moving forward.

Links can be found at About.com that give brief overviews of this topic:

The following link takes one to a paper written in PDF format focusing on the communication process in the downsizing/rightsizing process:



The following link is a brief article about downsizing and the survivors of the process and their probable behavior:


The following link is a brief article in Inc.com about items to think about when downsizing which included the reasons why the downsizing has to occur as well as communication process thoughts in the process:



The following link was a buinessweek.com article titled "Downsizing 101" and gave an overview of tips to do the downsizing communication correctly to employees in this two page article:


I thought all of these informational resources were good and seemed to clarify the same approach and concerns. I think after reading through these articles it will become clearer the direction that Busniness Communicators should advice Mr. Omputer in his rightsizing process. I encourage all of my collegues at BC 2.0 to glance over these resources to understand the type of case we have become involved in, and the elements that are needed to make a successful resolve.










Outcomes of Communicating in "RightSizing"



In the Computer Consulting case that Business Communicators are trying to solve depending on how the case is handled and the information is communicated will leave the company with either a positive or negative environment or a mix of both.

First the positive environment. The communication that is distributed company wide has to first explain the reason for the decision and action. The communication must also address the methodology used to reach the conclusions that Mr. Omputer has determined to cut jobs to rightsize his company as well as a date that this will occur. The communication must also provide a thank you for the commitment to the employees to Computer Consultants in creating its success so far. This of course will not make everyone happy nor will it save any jobs, but it will at least show respect of the past work that the employees have completed, and give them a basis for why this is occurring versus the company saying "thanks there is the door". Mr. Omputer also has decided to provide severance packages based on seniority as well as assistance in finding new employment through the EAP office for those that are displaced, so this needs to also be placed in the communication and should hopefully assist in the reduction of backlash of this action.

Once this company wide notice is given then there will need to be a departmental communication for the department heads to communicate with their staff what will be the effect of this announcement on the specific department in the specific city location, that should take place close to the drop date to minimize the reduction in productivity.
The negative environment would occur if the communication is not done correctly. This would be where the communication is not explanatory, the tone is dismissive of the employees, is done where there is no warning of the impending cuts but just cuts the staff now, offers no assistance or guidance for the displaced staff and finally does not place any value on the work the longtime employees of the company have completed. Then there is also the the need to have a positive reassuring message for those that are still employed with the company so they stay productive and are not stressed about the axe falling on them in the following weeks and months. To omit this from the communication plan would have long term effects on the success of Computer Consultants even if it the company was "rightsized" for the current business demand due to low productivity and morale.

How should this communication plan be administered is what the Business Communicators 2.0 need to help Mr. Omputer determine. What would be the best communication form to make the company announcement to meet the positive outcome objectives? What is a back up plan for the communication if there is a negative backlash? These are all the questions still to be resolved through the brainstorming of BC 2.0.

Sunday, December 21, 2008




The Right Time for “Rightsizing”
The employees of Computing Consultants Corporation have always enjoyed working at their company. There are not many places people can go to work where there is a casual work environment, with a corporate culture where the employees feel valued and are rewarded for their work.
The company based in Chicago since 1984 and has four satellite locations located in Dallas (1987), Seattle (1989), Miami (1991), and Boston (1991). In each location including Chicago they have a V.P. of Operations overseeing the branch. The company then has four directors at each location a Director of Operations, a Director of Finance, a Director of Human Resources, and a Director of Marketing. The directors all oversee a Manager of each department, who in turn oversees the employees of the specific department. Each location generates approximately five million a year, so the company generates about twenty five million a year in revenue and is breaking even yearly.
The Operations department is made up of the core staff that actually goes to other businesses who ask for consulting on IT projects of various sizes and issues. This department has normally twenty five to thirty such consultants that cover the region that they are based. The cost of this department annually nationally is sixty percent of the total revenue generated or fifteen million dollars.
The finance department oversees the original estimates of the consultant projects and handles the billing of the customer as well as the payment of all bills that may need to be paid for providing this service (i.e. travel expenses, phone bills etc). Normally there are about six people that work in the finance department under the manager. There are two that do accounts payable, two that do accounts receivable, and two that figure estimates of consulting projects. The cost of this department annually is about five percent of revenue generated or about one and a quarter million dollars, and is considered a revenue generating department since it collects accounts receivables.
The human resource department is staffed with two recruiters, a payroll and benefits specialist, a human resource legal specialist, a Employee Assistance Program specialist and all of the administrative assistants within the building are considered part of this department which is usually twenty to twenty five. This department is a non-revenue generating department, and cost the company because of the specialty of the employees about ten percent of their revenue or two and a half million dollars.
The last department is marketing. This department includes ten outside sales reps that and five inside cold call specialists that are responsible for generating business for the consultants, as well as two advertisement specialists who place ads in various business and computer related media.
This department costs the company approximately twenty percent of the annual revenue or five million dollars.

The corporate employee overhead of the company above that already mentioned is five percent of the total revenue generated or one and a quarter million dollars.

The economy has had a devastating impact on the business this year and it looks even bleaker for the year 2009. The company President Conrad C. Omputer is now considering ways to cut expenses. All five branches sales have declined evenly so he will have to make cuts at all the five locations. This choice is going to be hard as most of the employees at Chicago have been there since it opened twenty four years ago. Dallas opened twenty years ago and some of the original employees from Chicago transferred there permanently to run that location, and hired many of the employees that still work there today. The Seattle office was staffed with new people when it opened and some from Chicago and Dallas went and trained that staff for a few months. Therefore most of the employees in Seattle have been there for nineteen years. Miami and Boston when they opened because it was two locations in one year employees transferred from the other three branches to start that location. Therefore, there are employees at these two locations with seniority of seventeen to twenty four years in all departments. There is George Tech who has been there the least number of years fifteen but is a Director of the Boston location. President Omputer needs to figure out a way to “rightsize” the company in a fair and equitable way since sales are down by fifteen percent with revenue for 2009 projected to be approximately twenty one million.

Mr. Omputer has many options to weigh in the next two weeks. He could downsize by department or location. He could downsize by seniority in each department at each location. He could ask for voluntary resignations in each location by department with a restriction of how many per department to ensure that a whole department does not resign. Then there is the issue of morale for those that stay in after restructuring. They will be wondering if they will be next to be asked to go, not to mention having to do more work and not having the camaraderie that once was there with the employees no longer there.

Mr. Omputer started this business knows almost everyone personally and can not decide what to do. Therefore, he has called for the help of Business Communicators 2.0 to assist in consulting his company on what to do and how to go about notifying the employees of the plan to “rightsize” the company.